June 21, 2022

Why Shop Small?

As you most likely know about 2A, promoting the small Mom and Pop (or in our instance, Pop & Pop) business in Milwaukee has always been at the forefront of our business mission. Small, local businesses are, and will always be, the backbone of our economy... no matter where you live in the world. Local people working to serve local people in the communities which you both most likely live. Mom & Pop business owners tend to have a vested interest in the community, its citizens, and the local economy. Consequently, they offer highly interactive and personalized services that large, big box corporations just cannot replicate.

The economic benefits for supporting the small, local business is compelling. For every $100 you spend at a locally owned Milwaukee business, $73 remains within the community of that business. Compare that to the same $100 spent at a non-locally owned, big box business, where only $43 remains in the local economy.

Still not convinced? Here are a few more reasons that may help persuade you to shop small and local:

1. Product Knowledge
2. Personal Relationships
3. Diverse Products
4. Increased Expertise
5. Better Service
6. Local Investment
7. Less Crowds

In the end, the answer to why you should shop small and local is because when supporting local businesses, you create a win-win situation for everyone within the community. You get the best buying experience, the owner and employees get their livelihood, and the community gets the taxes.

Here in Milwaukee, there are local grocery stores. Local gift shops. Clothing boutiques. Flower shops. Really anything and everything you need you can find at a small, local shop. But when it comes to wine, here are our favorites to support!!!!

Ruby Tap




Vino Third Ward


Corvina Wine Company

Strange Town Jr

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